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Gold
Murdock Martell, Inc.
Murdock Martell, Inc. is a leading consulting and recruiting firm that provides Finance, Accounting and HR solutions to established and emerging growth companies. We represent some of the strongest companies in the Bay Area with an emphasis in technology and life sciences start-ups.
Gold
Honestly Bookkeeping
In a world were many of us feel uncertain, adrift, and isolated, Honestly Bookkeeping wants to provide a safe harbor for you, our clients. The lack of financial education in school means most business owners either need the confidence and tools to figure out financial management by themselves or they need the support of a professional. We are these professionals. We believe everyone deserves the feeling of financial security. We do this everyday by helping owners with a portfolio of businesses to stabilize, strengthen, and create sustaining financial systems. Through this approach we make sure you have the bookkeeping support necessary to create foundational and forward thinking processes & systems, allowing you to make informed decisions about your business(es). * The focus on systems and processes creates consistency in your experience, which then creates consistency for the nervous system, which in turn creates a sense of security and consistency within you. * By focusing on foundational and forward-thinking processes, we are creating confidence that the basics are covered, while also being proactive instead of reactive (where a reactive state keeps the nervous system in a state of uncertainty and lack of safety). * The focus on using the bookkeeping to make informed decisions for the business again moves to a proactive space; this creates the experience for you of being capable and seeing how to affect meaningful change within your business. This in turn creates the feeling of safety because you are active instead of the acted upon. Who shouldn't work with Honestly Bookkeeping? * If "hustle, grind, execute" is your mantra. * If you don't believe you are worthy of money or have financial trauma - we are not financial therapists (but check out Dawn or Agnes) * Anyone with HIPAA compliance (we're not looking to become the case law in the grey area of this). * Gary V, Tony Robbins, or “Guru”s are your influencers. Who is a good fit? * The "do you believe this" section gave you excited shivers. * You've been in business (in this venture or a previous one) for at least 5 years. * You know where your expertise starts and ends and trust us to know the same for our expertise. * You're ready to use your money in smart, long-term ways and sustain your business for many years to come. * Understanding finances may not be your strong suit, but you're willing to engage in the process (instead of mimic-ing an ostrich). * Systems, mutual agreement, and co-operative workshopping are your jam.
Gold
Ablaze Financial, Inc.
FOUNDERS, WE’VE GOT YOUR NUMBERS. You probably didn’t start a business to have a job, but to create the freedom to achieve your unique goals and dreams. Which is why we started ours - to support you with personalized bookkeeping, accounting and finance strategies that create clarity, cash flows and confidence to make them all come true. THINK OF US AS YOUR OUT-SOURCED SORCERER. Our expertise is all about your numbers, the foundation for your growth. Our superpower is our passion to care for you and your dreams along the way. That’s why we bring big company prowess to small businesses - because we believe everyone should have access to proven methods for better decision-making and faster growth. ALMOST ANYONE CAN FILL OUT A LEDGER. Very few, however, can help you successfully navigate the obstacles most founders face while growing a business. Our goal is to arm you with a highly customized financial strategy, so that you can leverage those insights for accelerated business growth, from bootstrap to exit.
Gold
No Stress Accounting
For individuals, startups, small businesses, and SMEs alike, the right accounting and tax preparation solutions are key to making better decisions and achieving sustainable growth. At the same time, bookkeeping can be incredibly time-consuming and stressful. That’s where our No Stress team can help, offering robust business solutions, tax preparation work, and accounting services in Silicon Beach and beyond.
Gold
Chelsea Capital
From managing day-to-day accounting to securing financing for growth, Chelsea Capital offers comprehensive financial services that simplify your workload and maximize your results. * Accounting: Stay on top of your books with precise and reliable accounting solutions. * Tax Services: Keep more of what you make, and eliminate tax stress, so you can focus on building your business. * CFO Services: Strategic financial support to drive your business growth. * Financing: Secure the funding you need with confidence and ease. * IRS Notices: Quick resolutions to protect your finances and your peace of mind.
Gold
CW Business Advisory
We are a fractional CFO service offering end to end accounting and finance solutions. We help entrepreneurs scale their business by translating complex financial information into valuable business insights
Gold
Brainstorm Business Services LLC
✔️Full-Cycle Bookkeeping ✔️Monthly Financial Reports ✔️Accounts Payable & Receivable ✔️Payroll Integration ✔️Catch-Up/Clean-Up Services
Gold
The Working Group
Comprehensive finance, accounting, and advisory services for ambitious businesses and their leaders.
Gold
Arena CFO
About Arena Your business deserves experienced financial leadership, even if you’re not ready to hire a full-time CFO. That’s why we founded Arena in 2019. At Arena, we give you the control, clarity, and foresight of a full finance department at a fraction of the cost. Our fractional CFOs become an extension of your leadership team, helping you understand your numbers, protect your cash flow, plan for growth, and make confident decisions as your business scales. Behind them, our accounting team keeps your books clean and on time, handling transaction coding, reconciliations, and month-end close so you always have accurate data to work from. We offer three core services: * Fractional CFO Services: Strategic financial leadership, forecasting, KPI reporting, and support for key milestones like raising capital, evaluating acquisitions, and preparing for an exit. * Accounting Services: Disciplined, accurate day-to-day accounting that integrates directly with your CFO and planning work. * COO and HR Services: Fractional operational and people leadership to help your business run smoothly as it grows. You can work with us on a fixed project, for interim support, or on an ongoing basis, whatever fits your needs. We serve businesses of every size and in every industry. Our standards are high. Only a small percentage of CFO candidates make it onto our team, and every one goes through rigorous testing, case studies, background checks, and training in our proprietary methodology. Ready to operate with financial clarity? Visit us at arenacfo.com to take our free Business Health Assessment or book a strategy call with our team.
Gold
Finsuite Consulting Group Inc.
Finsuite provides tailored financial solutions and strategic guidance to help startups scale with clarity, precision, and confidence. Our goal is to support early growth start-ups who need support but have limited budgets, ensuring a solid start at a price you can afford. Our team provides ongoing bookkeeping and financial management to keep your finances in perfect order.Our team provides ongoing oversight and financial understanding to keep your finances in perfect order without high cost. Benefit from 20+ years of experience guiding startups through complex financial landscapes with precision and expertise. Tailored your unique needs as a start-up and accelerate your growth potential. Maintain strong financial health with ongoing, proactive management and reporting. The turn-key option for early growth projects. Curated for founders who'd rather not wing it. From financial model templates to legal, compliance, marketing and more. The REEF is packed with downloadable digital resources to help you build smarter, faster, and with fewer "oops" moments. We also have a brutally honest newsletter for founders who can take a joke (and a lesson). Startup horror stories, financial fails, and advice you didn’t ask for—but definitely need. Subscribe and save your startup’s dignity. We know some people like to learn the hard way, so we curate hilarious content with lesson's built in!
Gold
Afternoon.co
Afternoon.co is all-in-one back-office platform for bookkeeping, state compliance, income and sales taxes built specifically for founders.
Gold
Mighty Digits
Mighty Digits helps startups scale by supporting your finance and accounting needs with tech and expertise. We can create robust financial models that identify and track the right KPIs. We allow founders to focus on the big picture with peace of mind while we handle Bookkeeping, AP, Invoicing, and Payroll, and help you build strategy around budgets, projections, and scenario analysis.
Gold
MATAX
At MATAX, We Give Entrepreneurs Their Time Back ™ MATAX is a Xero-focused firm serving eCommerce, start-up and SMBs. Our expert team specializes in bookkeeping & accounting, cash-flow & scenario planning, cloud-technology integrations, and advisory services across a wide range of industries. We do the work so you can concentrate on your business. We work in partnership with business owners like you to build solutions that work seamlessly; saving time and cost while providing the info and insights needed to grow your business. MATAX is a Proud Two-time recipient of Xero Gold Partner of the Year. We are committed to delivering cost-effective solutions to our clients.
Gold
BASECAMP Consulting Group
BASECAMP Consulting Group provides outsourced accounting and finance services for scaling companies with branded consumer products. We specialize in inventory and COGS accounting for companies with omni channel sales in food & beverage, wine & spirits, apparel, and other lifestyle or outdoor sports products. We strive to build a true business partnership with our clients and can scale up our support as your business grows. Having worked with over 100 companies, we will assist you in developing a financial strategy for growth.
Gold
FoundersIQ
At FoundersIQ we work with VC backed startups to provide fractional CFO and accounting services, tax filing support, sales consulting, and fundraising assistance. We’re redefining the way businesses approach financial strategy and execution. As a leading provider of Fractional CFO and Accounting services, we specialize in delivering high-impact financial insights and solutions that empower startups, VCs, and established companies to scale efficiently. Revolutionize your approach to finance with innovative solutions tailored to your future goals. Our innovative approach combines cutting-edge technology with personalized service to simplify financial complexities and drive meaningful outcomes. We work closely with each client to understand their unique challenges, offering solutions that scale as you grow. At FoundersIQ, we are more than financial consultants—we are your strategic partners, committed to guiding your business through every stage of growth. Let’s build the future of your business, together
Gold
Prod Co Accountants
Accounting and financial services for Film & TV Producers and Content Creators. We help creatives make nimble, confident and profitable decisions.
Gold
Trinity 718
(Website is currently under development. Please learn about Trinity through its founder's LinkedIn profile, Sam Paik: https://www.linkedin.com/in/sampaikcpaandcgma-trinity718/) Trinity 718 is a strategic finance and operations advisory firm serving founder-led businesses in fitness, health & wellness, franchise systems, and consumer brands.
Gold
Fullridge Advisors
Welcome to Fullridge Advisors, where financial brilliance seamlessly integrates with strategic insight to propel your business towards unparalleled success. In a dynamic business landscape, our commitment is to be the catalyst for your financial growth. Our meticulously crafted services go beyond the conventional, aiming to not only elevate but revolutionize your financial operations. With a keen focus on ensuring compliance, we provide a solid foundation that withstands regulatory scrutiny and aligns with the highest industry standards. We don't just offer services; we forge a partnership dedicated to navigating the complexities of finance and strategy, ensuring your journey to success is guided by expertise, innovation, and unwavering commitment. Welcome to a transformative experience with Fullridge Advisors.
Gold
Shay CPA P.C.
At Shay CPA, we're all about helping Founders of Tech and Tech-enabled companies navigate the complexities of tax compliance and accounting. We focus on supporting tech entrepreneurs with our personalized service and expertise, giving them the knowledge to understand their finances and make savvy decisions.
Gold
Alpha Omega Accounting LLC
Tax resolution and tax planning is our specialty
Gold
Zinance
Finance, Bookkeeping and Taxation services for new age businesses. We support
Gold
House of Bookkeepers
House of Bookkeepers is a trusted global business service provider specializing in bookkeeping, ITIN processing, LLC formation, and fintech account setup for international entrepreneurs. We help non-US residents start, manage, and grow their U.S. businesses with complete financial and compliance support. With experience serving 2,500+ clients worldwide, our team delivers reliable, accurate, and fast solutions tailored to startups, freelancers, eCommerce sellers, agencies, and digital businesses. From company formation to tax-ready bookkeeping, we handle everything under one roof. Our services include QuickBooks bookkeeping, ITIN application assistance, U.S. LLC formation, EIN support, and fintech account setup. We simplify complex processes and ensure smooth business operations for our clients.
Gold
Arman Zand CFO
Arman Zand has more than 26 years of experience in technology and venture finance. He is a Venture Partner at Tribe Capital where he helps early stage portfolio companies with all facets of finance. He was most recently CFO at Zeni.ai, a Series B AI finance and accounting startup. Prior to Zeni.ai, Arman was CFO at Prodigy which was acquired by UPST in 2021. Arman is an angel investor and advisor to banks, venture capital firms, and their portfolio companies. Arman started his career at Silicon Valley Bank in the US, India, U.K, the Middle East, and Asia, helping expand the bank globally over a 15 year year span. Arman speaks conversational Mandarin Chinese, Spanish, and Persian. He is a part-time professional faculty member at the Haas School of Business, UC Berkeley, his alma mater.
Gold
Countabl
Countabl is a tech-enabled service that creates the experience of a full financial team for the cost of a part-time employee. Our virtual workforce of bookkeepers, accountants, and financial analysts integrate remotely with startups, small businesses, and non-profits to build and maintain strong financial management practices from day one - through growth and scale. We founded Countabl after working in public accounting service lines like forensics, transaction advisory, and consulting where all of our clients had messy books and struggled to afford our steep hourly fees. These were people who were pouring their lives into a venture and had no idea what their effort was worth. With today's technology, we are compelled to change that. The future is Countabl.
Gold
VG Partners
Grow your business with a partner who gets it. VG Partners is dedicated to providing businesses with the financial tools they need to succeed. We build AI-ready financial systems that streamline operations, providing the clean data and smart automation necessary for clear insights and sustainable growth. Let's build a stronger future, together. Simplify, optimize, and grow with VG Partners
Gold
Officengine, Inc.
Officengine is a full-service finance and operations firm focussed on the unique needs of early-stage venture-backed startups (1-100+ employees). Our packages are designed to offer the experience of an in-house finance and ops team at a fraction of the cost of hiring your own. A sampling of services included in our packages are: * Company formation and maintenance * Accrual accounting, receivables management, and bill pay * HR, payroll, and benefits administration * Tax * Forecasting & budgeting * Fundraising & stock management * CFO advisory
Gold
GrowthLab Financial
GrowthLab is a premiere Finance-as-a-Service (FaaS) company that serves Founders and Management Teams with Financial Planning, Accounting, and CFO support. GrowthLab specializes in helping startups, emerging growth companies, and companies in turnaround mode by providing leadership and execution with their financial management, accounting, and strategic planning functions. Our cloud-based tools and recurring services are built to inform management decision-making. We leverage technology, capital providers, and our awesome team to keep you focused on today’s opportunities, not yesterday’s problems.
Gold
Fiscaliance
We specialize in providing one-stop tailored outsourced accounting and finance solutions to address client’s unique goals, needs and challenges. As a technology first company, we streamline financial processes to optimize performance, allowing our clients to focus on growing their business. Our services include: Tactical – Bookkeeping, Procure-to-Pay, Order-to-Cash, Financial Reporting and Payroll Processing Strategic – Budgeting/Forecasting, Board and Investor Reporting, External Audit Readiness and Oversight, Fractional and Interim CFO and Controller Services Transformative – Financial Strategy Development, Post-merger Integration, Streamlining Financial Close and ERP and Financial Technology Implementation and Support Our team of CPAs, CAs, CS, MBAs and seasoned professionals brings decades of cross-industry expertise to drive client’s financial success. With offices in New York, San Francisco and Bangalore and a global partner network, we serve clients across various regions, providing seamless support and a single point of accountability.
Gold
Fuelfinance
Fuelfinance is a financial planning and analysis solution combining technology and a CFO service to help founders grow their businesses. Spend only 1 hour per week monitoring your KPIs on a dashboard. And a dedicated CFO will help you to make all the decisions. What is Fuelfinance? * Financial planning, modeling and reporting. Fuel automates all data collection and provides best practice reports and dashboards for your specific financial challenges and business model. * All-in-one-dashboard. Fully customizable and tailored for you. We use best practices based on our experience with 100+ startups and recommend which KPIs you should focus on. * Dedicated fractional CFO. Our ACCA and CPA-qualified financial experts from firms like PwC, Deloitte, Cisco, etc. will analyze your reports and KPIs and create custom financial forecasts. Plus, you'll have weekly calls and continuous support through the Slack channel.
Gold
Ravix Group
Ravix Group is a leading provider of outsourced finance, HR, and advisory services built for high-growth companies. Since 2000, we’ve helped hundreds of venture-backed startups, nonprofits, and public companies scale with confidence. Our team is made up of former operators, CFOs, controllers, and HR pros who get what it means to move fast—and stay smart. Whether you need day-to-day support or expert guidance during critical transitions, we’re here to keep your business running smoothly. Our Services: * Operational Accounting – Bookkeeping, AR/AP, and monthly close * FP&A – Forecasting, budgeting, and fractional CFO support * Technical Accounting – Audit prep, SEC reporting, and technical memos * HR Consulting – Onboarding, handbooks, audits, RIFs, and more * Payroll Management – Setup, operations, and compliance audits * Advisory Services – Liquidations, wind-downs, turnarounds, and escrow management We partner with companies at every stage—from pre-seed to IPO—and across industries, including SaaS, fintech, healthtech, consumer, and beyond. Let’s build something great together.